About
About Rob Triggs Request A Conversation
Sales Resources
CALM Sales Approach | Training Program Join The THRIVE Community Retrain The Brain | Mindset Audios
For Microsoft Partners
The Microsoft Partner Assessment & Growth Plan The Microsoft Partner Growth Check - Quiz
GROWTH ASSESSMENT
 
 

“Many Microsoft partners don’t struggle because of effort, talent, or market demand.
They struggle because their revenue engine was never designed to scale.”

– Rob Triggs

Robert Triggs

Founder | Revenue Growth Advisor to Microsoft Partners 

Helping Microsoft partners strengthen sales execution and build predictable revenue engines.

Credibility & Experience:

Microsoft Partner Leadership

  • Built and scaled a Microsoft partner to become one of the top four partners in Canada, culminating in a successful acquisition by a global firm
  • Led revenue growth inside the Microsoft ecosystem for over a decade, working across sales, alliances, and delivery
  • Multiple Microsoft Partner Awards (2012–2025) recognizing industry leadership and customer impact

Enterprise Sales Foundations:

  • Former Xerox sales leader, trained in one of the most respected enterprise sales organizations in the world
  • President’s Club (4x) top sales performance recognition
  • Top sales President Club 4 times between 2000 and 2008
  • Top Sales Manager in Canada – Xerox

Advisor & Coach to Revenue Leaders:

  • Certified executive coach (Coach Training Alliance)
  • Former coach with John Assaraf’s “One Coach” program
  • Trusted advisor to founders and sales leaders navigating growth, sales structure, and revenue execution

What My Career Taught Me About Sales

"My impression of salespeople wasn’t a positive one and I couldn’t see myself ever doing that kind of work."

Early in my career I discovered something that has shaped the work I do today: the best salespeople are not always the ones you expect.

Many organizations assume great sellers are naturally outgoing, persuasive, or charismatic. My experience has often been the opposite. Some of the most successful salespeople I’ve worked with began their careers as engineers, consultants, technicians, or operators. They understood customers deeply, but they never saw themselves as “salespeople.”

What they were missing wasn’t talent. It was mindset and structure.

When people are given a clear framework for how to approach customers, lead conversations, and create momentum in opportunities, the results can be remarkable. Over time I developed a reputation for helping those unlikely sellers succeed, the thoughtful consultant, the technical expert, the quiet high-performer who genuinely wants to help customers but never felt comfortable with traditional sales tactics.

That perspective shaped the leadership roles that followed.

Success Through a Positive Mental Attitude By Napoleon Hill: 
The book that changed everything.

Something in it cracked me open. It helped me see that I wasn’t broken, I was just missing the mindset and structure to bring my version of success to life.

That was the start of a massive shift.

I stopped trying to be someone else and started building a way of selling that felt true to who I was. Step by step, I created tools, processes, and repeatable systems that actually worked, first for me, then for the sales reps I led. After seeing the consistent results we achieved, I knew I had something special. I’ve since bottled it into a system that anyone can use to hit their numbers without burning out.

"83% of sales leaders admit their teams struggle to adapt to changing buyer needs and expectations, leading to misalignment and lost opportunities."

Source: Corporate Visions

I built my sales foundation at Xerox, one of the most disciplined enterprise sales organizations in the world, where I learned the importance of structured sales processes, coaching, and measurable activity standards. Later, in the Microsoft partner ecosystem, I applied those same principles while helping grow and scale a partner organization that became one of the top firms in Canada before being acquired by a global company.

Across both environments, one lesson remained consistent: sales performance rarely improves because people simply try harder. It improves when the right structure, expectations, and coaching are put in place.

That belief continues to guide my work today. I work with Microsoft partners to strengthen the revenue engines that drive their growth, developing stronger sales leaders, equipping teams with practical frameworks, and creating the discipline required to turn opportunity into consistent results.

 

Helping Microsoft partners build revenue engines
that turn opportunity into predictable growth.

A Note From Rob

Artificial intelligence is rapidly changing how work gets done. It can automate tasks, analyze data, and accelerate execution in ways that
weren’t possible even a few years ago.

But in the Microsoft partner world, the fundamentals of growth haven’t changed.

Customers still buy from people they trust. Deals still move forward
because someone leads the conversation with clarity and confidence.
And sustainable growth still requires a revenue engine that turns
opportunity into results.

That’s where I focus my work.

After building and scaling a Microsoft partner business myself,
I now help partners strengthen the structure, leadership, and sales
capability required to grow consistently in a rapidly changing market.

— Rob Triggs
Founder | Revenue Growth Advisor to Microsoft Partners

 

This work isn't just my business, it's my purpose. It's everything I wish I'd had access to back when I was struggling. Now, I get to share with people who are ready to do this differently, and finally succeed on their own terms.
It's the right time for a program like CALM.

 

How I Help Microsoft Partners

Most Microsoft partners eventually reach a point where opportunity exists, but the structure required to consistently convert that opportunity into growth isn’t fully in place.

My work focuses on helping partners strengthen that revenue engine in four ways.

  1. Fractional Chief Revenue Officer
    For partners who want experienced leadership building their revenue engine from the inside. I work alongside the leadership team to establish the structure, sales discipline, and accountability required for consistent growth.
  2. Revenue Engine Blueprint (Self-Directed Program)
    A structured set of diagnostic tools, frameworks, and guided video instruction that enables partners to design and implement their own revenue engine internally.
  3. CALM© Sales Program
    A structured sales development program that helps sellers, and those stepping into sales responsibilities improve performance through a clear framework, stronger discipline, and practical tools that drive more consistent results. Weekly coaching is included.
  4. Sales Leadership Coaching
    Coaching and advisory support for sales leaders responsible for building, managing, and improving the revenue engine inside their organization.

 

Let’s Continue the Conversation

If you’re a Microsoft partner leader who believes your organization could benefit from a stronger, more predictable revenue engine, I’d welcome the opportunity to talk.

Many of the partners I work with already have strong delivery teams, great technology, and real market opportunity. What they often need is the structure, leadership, and sales discipline required to convert that opportunity into consistent growth.

If that sounds familiar, let’s connect.

Request A Conversation

Ready to grow?

Take The Microsoft Partner Growth Check

 In just a few minutes, this assessment reveals what’s really holding your business back and highlights the gaps to address. 

Your Results Will Reveal:

  • How your sales engine compares to top-performing Microsoft partners
  • What’s working and the hidden gaps that are holding you back from scalable growth
  • The key areas you need to focus on to unlock your full sales potential
TAKE THE ASSESSMENT