Robert Triggs
Founder, Rapid Transformational Results for B2B Sales
Accomplishments:
- Successfully grew a Microsoft partner to be one of the top four partners in Canada and was acquired successfully by a larger global firm
- Coach Training Alliance- Completed coaching certification – 2010
- Worked for John Asaraf from the Secret “One Coach” 2010
Xerox:
- Rookie of the year 1998
- Sales rep of the year 1998
- Top sales President Club 4 times between 2000 and 2008
- Top Gun Sales Award- 2002 Elite sales up and comers to watch
- 2006 top sales manager in Canada award
Microsoft Partner:
- 2023 Top Microsoft partner in Canada
- 2012 to 2025 Multiple Microsoft awards for top partner in Canada for various industries
I Didn’t Grow Up Dreaming of Being in Sales
"My impression of salespeople wasn’t a positive one and I couldn’t see myself ever doing that kind of work."
 Honestly, I thought salespeople were a little… self-serving.
From my experience, being sold to back then, my impression of salespeople wasn’t a positive one and I couldn’t see myself ever doing that kind of work.
I wanted to help people, not pressure them into saying yes.
So, when I landed my first real sales role, it hit me hard. I struggled. I second-guessed myself constantly. I read the books. I went to training. I tried to "fake it till I made it." But it never felt natural. I was failing, consistently missing my numbers, and the pressure mounted every month. Eventually, I came close to walking away for good and going back to my comfort zone... My old job.
Then I read a book that changed everything:
Success Through a Positive Mental Attitude. By Napoleon Hill.
Something in it cracked me open. It helped me see that I wasn’t broken, I was just missing the mindset and structure to bring my version of success to life.
That was the start of a massive shift.
I stopped trying to be someone else and started building a way of selling that felt true to who I was. Step by step, I created tools, processes, and repeatable systems that actually worked, first for me, then for the sales reps I led. After seeing the consistent results we achieved, I knew I had something special. I’ve since bottled it into a system that anyone can use to hit their numbers without burning out.
"83% of sales leaders admit their teams struggle to adapt to changing buyer needs and expectations, leading to misalignment and lost opportunities."
Source: Corporate Visions
What I learned is this: most people want to sell with integrity. They want to serve. But they’re stuck using outdated tactics, haunted by self-doubt, or told to “just hustle harder.” Not only that, most often they don't have the sales support they need to succeed. Even in some of the largest companies the seller does not get sales guidance to win. Managers are busy managing pipelines, internal meetings and so many other priorities.
That’s why I created RTR, for the people who care deeply, want to succeed honestly, and just need a clear, proven path that gets them there.
What we offer is practical tools, step-by-step frameworks, mindset reprogramming, and a supportive community to reinforce the growth. It’s not hype. It’s not a theory. It’s what actually works when you’re ready to sell with both purpose and precision.
We combine:
- Practical sales tools that work in the real world
- Proven frameworks that drive consistent revenue
- Mindset reprogramming to eliminate the internal blocks
- A supportive community where high-performers grow together
This work isn’t just my business, it’s my purpose.
It’s everything I wish I’d had access to back when I was struggling. And it’s now what I get to share with people who are ready to do this differently and finally succeed on their own terms. I really believe this is the right time for a program like this.
As AI continues to reshape the sales landscape, automating tasks, generating content, replacing repetitive motions.
What sets us apart is our ability to connect, lead, and serve as humans.
If you want to thrive in the age of AI, you don’t need to compete with it.
You need to become the most effective human you can be.
That starts with mastering your mindset.
With having a system that supports you.
And with surrounding yourself with people who are doing the work, too.
The right system makes sales feel effortless.
Success doesn’t have to come at the cost of your authenticity.
Results don’t have to take forever, you can create rapid, transformational results right now
-Â Robert Triggs
Founder, RTR for B2B Sales
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